• shape tape vs age rewind

    56/44 | Maybelline Age Rewind vs. Tarte Shape Tape

    Hi Everyone!

    Today, we have a 56% vs. 44% split on two cult favourite concealers: Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer vs. Tarte Shape Tape Concealer! I will be talking about my personal opinions on the topics and sharing some of the replies I received from the Instagram poll I took.

    These results only include the opinions of those who saw my poll on Instagram. The majority of my followers are from Canada, United States and Australia.

    Age Rewind Concealer

    Available at drugstores, Ulta

    $12.99 CAD for 0.2 oz

    Cost per oz: $64.95

    10 shades + 6 new ones added

    No added fragrance

    Twist to dispense, sponge tip

    Shape Tape Concealer

    Available at Tarte.com, Ulta

    $35 CAD for 0.33 oz

    Cost per oz: $106.06

    30 shades with different undertones

    Fragrance added

    Large doefoot applicator

    Age Rewind Concealer

    I used the shade Light

    Pros: I enjoyed using the Age Rewind. It wasn’t too thick and it was easy to blend. You twist the tube to dispense the product. As you twist it up, the product is scraped clean on the sides of the tube.

    Cons: Doesn’t have a wide variety of shades compared to other concealers. I feel like I used it really quickly because it’s a smaller tube of concealer. I didn’t like the sponge tip on top. While it was very nice to apply the concealer, I didn’t like that you couldn’t completely clean it and it would never be dry. It’s easy to pull off the sponge with a pair of tweezers though. I feel like I wasted more of it by twisting it. I would twist multiple times before any product came out.

    I would buy Age Rewind again.

    Shape Tape Concealer

    Buying online is really tricky. I bought a shade that was way too light for me and it made my under eyes look gray. I bought the shade Fair-Light.

    Pros: The big doefoot applicator was cool and I liked how it comes in a large tube. Wider variety of shades and undertones.

    Cons: I was so excited to try it after hearing everyone rave about it, but it just didn’t work for me. I prefer a more natural looking concealer because I have dry under eyes. Shape Tape is way too full coverage for me. I was also surprised by how scented the concealer is because NO ONE has ever mentioned that it has a scent! Not only does it have a scent, it lingers. I swatched it on my hand one time and I washed my hands with soap and everything and I could still smell it. As you may know, I’m sensitive to fragrances in my skincare and makeup. I’d rather have no scent or one that won’t linger hours after I’ve applied it. Also, I think my eyes had a reaction to it. I tried using it as an eyeshadow base, but my eyelids got some red spots on them.

    I would not buy Shape Tape again.

    So, the 56/44 results were from a recent poll. A year ago, I took the poll because I needed help deciding which one to buy. I prefer a more natural looking concealer and I knew that Tarte Shape Tape was full coverage.

    The results from my 1st poll were 50/50. I ended up buying the Age Rewind first because it’s more accessible to me. I eventually ordered Shape Tape on the Tarte website. I don’t know if it’s available in stores elsewhere, but there’s no way to test out shades at a store in Canada. As you can see from the swatches, I ended up choosing a shade that was much lighter than the maybelline concealer.

    Here were a few replies to my question: Why do you prefer the Age Rewind or Shape Tape concealer?

    • creamier formula (shape tape)
    • excellent coverage, price is reasonable and quality is high (shape tape)
    • can’t find a shade match for age rewind (shape tape)
    • shape tape is more full coverage than I want and it’s too drying for under my eyes (age rewind)

    That’s all I have for today! If you have any ideas on what poll I should do next, comment below!

    Which concealer is your fave? Do you like either of these?

    Love,